Table of Contents
Benefits of having a website
Why do I need a website? Having a website for your business is a necessity, and here is why. Your website is the face of your business and it’s how potential customers and clients discover and interact with you. Having a website for your business gives you a unique web presence that goes beyond social media sites. Just like a unique website URL, Words.Tel also allows you to have your own unique phrase and ideally you want your website URL and your memorable tagline to be similar or about the same subject.
A website allows you to showcase your products or services and gives customers a place to find out more about what you do. Additionally, a website can help you reach a wider audience – think beyond your local area and tap into the global marketplace. It also acts as a great sales and marketing tool. You can use it to advertise your products and services, engage with customers, collect data, and monitor the success of campaigns. With the right website builder, creating a website can be easy and affordable.
There are lots of web builders specifically designed for small businesses and entrepreneurs, like WordPress, Squarespace, or Shopify, so you don’t have to be tech-savvy to create a website. Having a website is important for any business as it gives you an edge in today’s digital world. It provides you with an effective way to promote your products and services; reach a wider audience; engage with customers; and gather data.
Factors to consider when creating a website: Do’s and dont’s
Before you start planning your website, you’ll need to decide which website builder is the best for your business. There are several out there, and you’ll have to consider factors like features, pricing, and support when making your choice. Some website builders like WordPress have a lot of features and pre-set templates for all kinds of businesses, other providers like Shopify will be more suited for e-commerce businesses.
Once you’ve settled on a builder, you can get to work on designing your website. Make sure you choose a design that reflects your brand and is user-friendly and accessible. Avoid using too similar colours for the background and fonts or special fonts that not every browser will be able to display correctly. Also avoid using gifs or flashy graphics as this can look unprofessional and slow down your website. You should optimise your images for the web and they should not be too big, as this can also slow down your website. Equally, they also should not be too small and blurry. An ideal size for web images would be 2500 pixels.
You should also ensure that the content on your website is relevant and up to date. Don’t forget to optimise your website for search engines, so that you can be easily discovered online. Check our blog on search engines for best practices and our blog on SEO recommendations for optimising your content.
Steps for setting up a website
There are several options for setting up your website, and the best website builders for small businesses can help you create a professional-looking website with all the features you need. You will need to choose a good domain name and a suitable web hosting plan. Once you have these, you will be able to begin creating your website. You can use a website builder that your provider offers, or you can hire a professional web designer to create one for you. Whichever route you choose, make sure that your website will give your business the web presence it needs with a professional look – And don’t forget to add your website link to your Words.Tel profile!
I’m Caroline Traitler and I’m a studied journalist with many years of experience in Content Editing, Photography and Marketing. I’m currently specialising in Digital Marketing and SEO and an expert when it comes to making your business seen on the web.