What is SEO? – Optimising your online profile

A magnifying glass looking at a folded newspaper to represent what SEO is.

What is SEO and how it works

Search Engine Optimisation, or SEO, is the process of optimising a website’s visibility in organic search engine results. It involves optimising content, keywords, links, page structure and more to improve a website’s search engine rankings. SEO is one of the most important considerations for creating a successful website, or when adding content to your Words.Tel page!

SEO is about making sure a website contains the information that people are searching for. By understanding the types of queries that people are searching for and how search engines surface the most relevant results, website owners can create optimised content that makes it easier for people to find the information they’re looking for. SEO tools such as keyword research and analytics can help website owners understand the types of queries that people are using and create optimised content that meets those search needs.

Once a website’s content is optimised, it’s important to ensure that the website is easy to navigate and use. By improving the user experience and making sure that the website loads quickly, website owners can help improve their ranking on search engine results pages. Luckily, Words.Tel will take away that work from you as our website is made with user experience and quick load times in mind.

You should also use social media and other forms of digital marketing to drive traffic to your website, and to your Words.Tel profile. With the right combination of SEO and digital marketing strategies, businesses can create a successful website and Words.Tel profile that ranks highly on search engine results pages.

SEO is an ever-changing field, so it is important to stay up-to-date with the latest SEO recommendations and tools. By following these recommendations and using the right tools, you can get the most out of your SEO efforts and rank high on Google.

Strategies for SEO: Optimising your web presence

By optimising your website and your Words.Tel page, you can ensure your business is seen by the right people and get more visitors overall.

One of the best ways to ensure your website ranks highly on Google is to create a unique and optimised description of your business. When creating your description, make sure you include relevant keywords that relate to the services or products that your business offers. Additionally, use simple words and phrases instead of industry jargon to ensure your message is clear to everyone. Make sure to explain what your business actually does and show off your expertise in the field. You can read our blog about how to write a business description for more help on that topic.

With SEO, you can increase your chances of appearing on the first page of Google search results. Include relevant keywords in your text and titles, focus on creating content that is informative and helpful to your readers, and keep your website updated with the latest news and updates.

SEO examples and summary

To summarize, here are a few examples and best practices of SEO:

  • Use keywords in your content. By including relevant keywords in your content, you can ensure that people searching for topics related to your business can find you easily. Make sure to include your profession and location in your description, this could for example be “We are a Restaurant in Norwich, specialised in authentic Italian Pizzas”
  • Optimising your content for mobile devices. More and more people are using mobile devices to access the internet, so having a website that is optimised for mobile devices is essential for increasing your visibility.
  • Optimising your website’s loading speed. If your website takes too long to load, people are likely to become frustrated and leave before they even reach your content.
  • Optimising your content for voice search. People are increasingly using voice search to access websites and content, so it’s important to optimise your content for voice search.
  • Optimising your website’s metadata. Your website’s metadata is what search engines use to determine what your website is about and how it should be ranked in search results.

By optimising your content and website for search engines, you can ensure that you are visible to the right people and increase your chances of ranking high on Google.

For your Words.Tel profile, you will mostly focus on the Keywords and content of your short description, as we already took care of the technicalities!