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What is a tagline? Hooks and taglines are short, catchy phrases that summarize a brand‘s main benefit or appeal. These famous taglines and phrases have been used in advertising for many years, and they continue to be effective because they help customers quickly understand what a brand is all about. They can also create an emotional connection with the audience.
Famous taglines & hooks in history
The history of hooks and taglines dates back to the early days of advertising. In the 1950s and 60s, many advertisements in print and on television featured memorable hooks and famous taglines that helped brands stand out from the competition. Some examples from this era include:
- “I’d like to buy the world a Coke” (Coca-Cola)
- “Melts in your mouth, not in your hands” (M&M’s)
- “It takes a tough man to make a tender chicken” (Perdue)
These hooks and taglines of famous brands were effective because they were short, catchy, and clearly communicated the main benefit or appeal of the brand. They also helped to create an emotional connection with the audience, whether it was through humour, nostalgia, or a sense of wholesomeness.
How hooks and famous taglines are used today
Fast forward to today, and hooks and taglines are still crucial in branding and advertising. Many successful brands have iconic hooks and famous taglines that have become synonymous with the brand itself. Some examples of modern hooks and taglines of famous brands include:
- “Just Do It” (Nike)
- “Think Different” (Apple)
- “I’m Lovin’ It” (McDonald’s)
- “The Ultimate Driving Machine” (BMW)
- “The Quicker Picker Upper” (Bounty)
These tagline examples all have a few things in common that make them effective.
The advantages of hooks and taglines
First, they are short and easy to remember. This is important because you want customers to recall your hook or tagline easily, whether they see it in an advertisement, on a billboard, or on your website.
Second, they are catchy and attention-grabbing. The words used in these examples are simple, but they are arranged to make them stand out and grab the reader’s attention. This is important because you want to ensure that your hook or tagline stands out from the competition and catches the eye of potential customers.
Third, these examples clearly communicate the main benefit or appeal of the brand. Nike’s hook, “Just Do It,” speaks to the brand’s emphasis on motivation and determination. Apple’s hook, “Think Different,” highlights the brand’s focus on innovation and creativity. McDonald’s hook, “I’m Lovin’ It,” emphasizes the brand’s commitment to providing tasty, satisfying food.
Words.Tel Service using the taglines concept
Arriving to Words.Tel, one of our taglines is “The Find Engine”. We chose it because it recalls the familiar concept of a “search engine” in a new and unique way. Using the word “find” instead of “search,” the tagline suggests that the service is quick and easy to use, allowing users to quickly locate businesses using their tagline without spending time searching. This play on words highlights the convenience and simplicity of the service, making it a compelling and memorable tagline. Additionally, the word “engine” suggests that the service is powerful and efficient at helping users quickly locate what they’re looking for…
And you can create your own tagline too, read our blog about how to create a tagline for recommendations!
In conclusion, effective hooks or taglines are short, catchy phrases, that clearly communicate a brand’s main benefit or appeal and are sometimes also a trademark. These phrases help customers quickly understand what a brand is all about, and they can also create an emotional connection with the audience.
Stand out from the competition and subscribe to our waiting list!
So do you want to stand out from the competition and attract more customers with the perfect tagline or phrase? We are the only platform where you can craft unique and catchy taglines with the power of our AI and use them to be remembered and found without competitors or ads.
A tagline can only be claimed by a single business, so don’t wait for yours until it’s too late – join the Words.Tel waiting list now and secure early access to our Q1 2023 launch!
Hook Point: How to Stand Out in a 3-Second World, by Brendan Kane
My name is Giancarlo Erra and I am a creative entrepreneur with a diverse background in the arts and technology. As a composer, producer, and IT engineer, I have spent over 20 years working in the creative industry as a studio engineer, producer, and IT consultant. I am the Director of Widescreen Studio Limited, CEO and co-founder of Words.Tel Limited, founder of Tweetify It and Copy Forge AI, co-founder of Audioshapes AI and founder of the festival-headlining music group Nosound.